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LOS ANGELES, CA - JUNE 6: Don Mattrick, Senior Vice President of the Interactive Entertainment Business at Microsoft Corporation, announces developments at Xbox Live during the Xbox 360 media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)